GENERAL FUNCTION: The Personal Banker I is a branch position focused on using the consultative sales process to proactively identify and meet the financial needs of customers or prospects. The Personal Banker I maintains focus onacquiringnewhouseholdsand/or deepening existing customer relationships through a variety of activities, including but not limited to lobby leadership (Financial Centers) or aisle time (Bank Marts) and tele-consulting. This role is responsible forprocessingtellertransactionsas well as working as a member of the platform staff.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Sales/Goals Function:
o Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify short and long term financial needs.
o Maintain an in-depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using our value proposition.
o Utilize CAMP and other approved Marketing tools to proactively reach out to customers and set appointments for periodic financial reviews.
o Establish close working relationships with assigned Business Partners (Mortgage, Business Banking Officers and Investment Executive), referring customers when appropriate to provide timely, holistic financial solutions.
o Work with the Financial Center team to consistently meet/exceed customer experience and production goals and enhance year-over-year revenue growth as measured by the Financial Center P&L.
o Provide guidance to Customer Service Representatives with respect to the sales and service process.
Customer Service:
o Promote customer satisfaction with a friendly, helpful demeanor and professionalism.
o Act with confidence by answering customer questions and owning customer issues.
o Maintain a position of trust and responsibility by keeping all business confidential.
o Follow the Bancorp Code of Business Conduct and Ethics and other related policies, maintaining ethical behavior at all times.
Bank Operations:
o Adhere to established policies and procedures while opening/servicing the full range of Retail products.
o Participate in the consumer loan and bankcard process, owning sourced loans from application through closing.
o Facilitate opening and/or closing procedures as a member of the platform staff as necessary.
o Work with the Financial Center Manager and/or Customer Service Manager, to maintain efficient branch operations.
o Process teller transactions and maintain a personal balancing record that is in line with policy. (Time spent on the CSR line will vary between 25%-60%, depending on branch staffing model and/or need.)
SUPERVISORY RESPONSIBILITIES: None.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
. College degree or three to five years work experience providing transferrable skills, or, combination of education and experience. Experience in the financial industry and with cash handling preferred.
. Demonstrated ability to develop comfort level with both new household acquisition and/or the ability to cross-sell to established customers.
.Must be able to demonstrate understanding of advanced math functions that will allow for analysis of credit and financial information.
. Ability to professionally represent Fifth Third Bank in terms of appearance and verbal/written communication.
. Demonstrated ability to develop a working knowledge of Retail policies and procedures in order to utilize good judgment in making sound decisions.
. This position requires SAFE Act registration at the time of employment through the Nationwide Mortgage Licensing System (NMLS).
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